Incorporating a rewards program into your business is an excellent strategy for your business, proven to increase revenue, improve customer retention and deepen customer relationships. However, making your rewards program competitive and knowing where to start can feel overwhelming. Below, we detail the most important steps for starting a competitive loyalty program that will guarantee huge results!
Capture Settings
IndigoCCR is compatible with Clover Duo, Clover Mini and Clover Flex. For a detailed guide on recommended capture settings, click on the following link: https://indigoccr.com/?p=2444
Determine Your Point Formula
A Point Formula is the number of points awarded per $1 spent. The most common and easiest point formula to utilize is 1 point/$1, but you can award less than or greater than 1 point/$1. Your Point Formula factors in how much items cost in your store – if your business sells high ticket items, you can award 0.3 – 0.5 point/$1.
For a deeper explanation on Point Formulas, click the following link: https://indigoccr.com/?p=2331
Bonus Points
Schedule Bonus Point opportunities to increase foot traffic. Reward double or even triple points to customers who visit on your slowest days!
For a guide on Bonus Points and Promotional Points, click on the following link: https://indigoccr.com/?p=2405
Redemptions
The backbone of a rewards program are the rewards that you offer. Redemptions encourage repeat business and customer loyalty. We always recommend adding the following redemptions for all reward programs – New Customer Redemption, Birthday Redemption, VIP Redemption, Customer Retention Redemption and Holiday Redemption. For a guide on how to use Redemption Controls, click on the following link: https://indigoccr.com/?p=2211.
New Customer Redemption: A reward for customers in exchange for their phone number/email.
Tutorial: https://indigoccr.com/?p=2256
Birthday Redemption: A reward for customers on their birthday.
Tutorial: https://indigoccr.com/?p=2226
VIP Redemption: A reward for customers with a large number of points.
Tutorial: https://indigoccr.com/?p=2416
Holiday Redemption: Rewards customers during a special occasion, event, holiday, etc.
Tutorial: https://indigoccr.com/?p=2261
Customer Retention Redemption: An incentive to encourage customers to return to your store after an extended period of absence.
Tutorial: https://indigoccr.com/?p=2235
Communications
Communicate important updates to your customer base – whether it’s special events, sales or rewards, your customers want to hear from you! Studies show customers prefer texts and email over other types of communication and response rates are significantly higher. Follow the links below for tutorials on how to use the Text/Email Editor, message controls and how to send various types of messages.
Note: Before sending scheduled SMS communications, you need to activate your status. You can do this on the Communication Settings page under the Admin tab.
Text Editor: https://indigoccr.com/?p=2187
Email Editor: https://indigoccr.com/?p=2363
Message Controls: https://indigoccr.com/?p=2189
How to Send a Message Based on Last Visit: https://indigoccr.com/?p=2334
How to Send a Birthday Message: https://indigoccr.com/?p=2385
How to Send a Message for a Holiday Redemption: https://indigoccr.com/?p=2349
Helpful Tips
Advertise your new rewards program.
Whether through in-store signage, social media or a POS message, let your customers know about your competitive rewards program!
Train employees to ask for customer information for every transaction.
The only way customers can earn points and receive marketing communications is if they register with their phone number/email and accept Terms & Conditions through a POS or Text2Join.
